![]() ![]() Using the two-minute time limit, Chipotle uploaded a promotional code to offer a free entrée to the first 100 people that used it. Participatory marketing: Chipotle has been one of the brands testing the BeReal waters by marketing on the app.BeReal is nowhere near as well established as Instagram to weather user backlash over monetisation. Lose your users and you have no audience to monetise. Revenue is obviously crucial, but there is a balance to be struck. Using Instagram’s new feature faux pas as a clear example of the importance of understanding one’s audience, BeReal would do well to avoid the same mistakes and recognise that users want more opportunities to communicate with friends and view their content on these platforms, without being bombarded with ads and posts they are neither following nor interested in (unless, of course, they are actively looking to discover). Keeping in line with its authentic and genuine brand, ad placements would be best kept in the ‘discovery’ section of the app in order to avoid disruption of the user’s ‘friend only’ section. However, dubbed as the “ anti-Instagram” app, BeReal needs to remember its USP if this is the route it decides to go down. Ad placements: This may seem to be the most obvious choice.So, with this rising popularity, what is next for this fast-growing platform? How will it sustain itself? And how will it compare to existing giants in the social media realm?Īs it stands, BeReal is financially supported by venture capital investors, including Andreesen Horowitz, which also invested in audio-first app Clubhouse. As of the end of August 2022, BeReal was reported to have 10 million daily active users, not to mention that the app was number one in Apple’s App Store’s free app list in July (in Australia, the UK and US). ![]()
0 Comments
Leave a Reply. |